About Dina
I'm Dina El Merhebi, a multidisciplinary designer and certified SAP Analytics Cloud consultant. I began my career in 2006 as an English/Arabic translator, working across different types of content, including legal translation, where clarity and precision mattered in every word.
That foundation led me into graphic and web design, and later into UX for SAP Analytics Cloud. Today I bring language, visual design, and data together to make complex ideas easier to understand.
The path
01 — 2006
My professional journey began with English–Arabic translation across legal and specialized subject areas. Building on this language background, I expanded into copywriting and online content creation for B2B, B2C, and technical audiences, including website copy, articles, marketing content, and editorial work.
02 — 2012
I expanded into graphic design and visual communication, developing brand identities and creative materials for both digital and print applications. My work grew to include branding, layout design, packaging, and marketing materials.
03 — 2012
Alongside graphic design, I moved into UI/UX and web design, then expanded into building websites. I create intuitive digital experiences and develop custom static websites, WordPress sites, Shopify stores, and other web solutions tailored to each project's needs.
04 — 2018
I expanded into enterprise analytics and SAP consulting, working across SAP Analytics Cloud, data management, planning, and business intelligence. My work connects business requirements with data-driven insights and practical solutions.
05 — 2024
I began exploring the creative possibilities of AI, producing advertising concepts, campaign visuals, product imagery, and video content. This work brings together creative direction, emerging technology, and visual storytelling.
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