Dina El Merhebi.

Digital Creative Director
Strategy meets creativity.

The inspiration you are looking for is already within you. — Rumi. Winking face.

Deevinely Design Studio

Have a Challenge? Let’s Solve It

Contact Me

I help businesses turn complex ideas into meaningful digital experiences, combining design, technology, data, and creative thinking.

Services & Expertise

What I can do for you.

  • 01

    Digital Strategy & Consulting

    Helping businesses identify opportunities, solve challenges, and make smarter digital decisions.

    Digital transformation · Business strategy · Digital consulting · SEO · Process optimization · Digital strategy

  • 02

    UI/UX, Web Design & Development

    Designing and building intuitive, purposeful websites—from custom static sites to WordPress and Shopify.

    UI/UX design · Website design · Custom static websites · WordPress · Shopify · Wireframing · Prototyping

  • 03

    Graphic Design & Branding

    Building distinctive visual identities and cohesive brand experiences across digital and physical platforms.

    Graphic design · Brand identity · Branding · Packaging design · Print design · Marketing materials · Layout design

  • 04

    AI Creative Production & Content

    Combining creative thinking and AI-powered tools to produce engaging visual content and compelling brand experiences.

    AI video production · AI-generated visuals · AI content production · Video editing · Social media visuals · Creative direction · Visual storytelling

  • 05

    Language, Writing & Communication

    Crafting clear, engaging, and impactful communication that connects brands with their audiences across languages and platforms.

    Content writing · Copywriting · Website copy · SEO content writing · Blog & article writing · Translation · Localization · Editing & proofreading · Content adaptation · Multilingual communication

  • 06

    Data Analytics & SAP Consulting

    Turning business data into actionable insights while supporting smarter enterprise processes and decisions.

    Data analytics · SAP consulting · Business intelligence · Data visualization · Reporting · Dashboards · Data-driven insights

    View SAP credentials

Book a Consultation

A one-on-one session to discuss your business needs and explore solutions.

Consultation fee: 70 JD/hour

Book a Consultation

Featured work

Projects shaped by curiosity, creativity, and problem-solving.

More about me →
Christelles Bistro project preview

Christelles Bistro

2025

Christelle’s Bistro — Digital Transformation

Building the Digital Experience Behind One of the World’s Best-Rated Bistro Experiences.

SAP Analytics Cloud UI/UX project preview

SAP Analytics Cloud

2018 - 2025

Designing data experiences that feel intuitive

Transforming complex data into intuitive dashboards and actionable insights. Certified SAP Analytics Cloud Consultant with experience designing 80% of the Consolidation Extension solution analytic applications (Optimized Story Experience).

InsightCubes project preview

InsightCubes

2018 - 2025

Building a Digital Platform That Makes Enterprise Solutions Understandable

Rebuilt and managed InsightCubes.com over 8 years, owning its digital strategy, website, content, visuals, and educational resources to simplify and communicate complex SAP consolidation solutions.

Contact Me

Let's work together.

For project inquiries, quotes, or general messages.

Paid consultations are booked separately.