InsightCubes

InsightCubes is a global SAP Build Partner, veteran Education Provider & expert consultancy that is paving the way for new innovations in SAP Enterprise Performance Management with the Consolidation Extension for SAP Analytics Cloud, ESG Sustainability solution, and much more.

2018 - Present

InsightCubes' WordPress website required redevelopment due to extensive backend JavaScript issues, authorization breaches, and responsive design flaws caused by inappropriate development choices by previous developers.

Dina, an SAP Analytics Cloud consultant contracted by InsightCubes, also oversees web design, graphic design, content writing, SEO, and performance optimization. As the manager responsible for InsightCubes’ online presence, Dina led the website reconstruction. Post-rebuild, ongoing enhancements include drafting and developing the SAP Analytics Cloud Blog series, categories, filters, security features, and a backend form collection system for submissions among many other features.

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Technical Copywriting

In her role, Dina effectively manages the company's content writing needs, encompassing the creation of SEO-optimized webpages, informative blog posts, and persuasive marketing material. With a deep understanding of search engine algorithms and user intent, she ensures that all content is strategically crafted to enhance online visibility and attract organic traffic. Her meticulous approach to content creation, combined with a keen awareness of brand identity and audience preferences, consistently yields compelling and impactful content that drives engagement and achieves business objectives.

Below is a selection of published content writing: