InsightCubes

A digital presence for a global SAP partner and education leader

For 8+ years, I led the strategy, rebuilt and managed InsightCubes.com from the ground up, owning every aspect of its digital presence—including website structure, UX, visual design, content, SEO, and ongoing optimization. I transformed complex SAP solutions into clear, user-focused digital experiences and authored an in-depth technical blog series on the SAP Analytics Cloud Consolidation Extension, making advanced concepts accessible to both technical and business audiences.

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Project snapshot

2018 – 2025: Built and grew InsightCubes’ digital experience, simplifying complex SAP solutions through design, content, and visual storytelling.

Entire Website rebuild after backend and responsive issues

Content writing, SEO, performance optimization, and an indepth blog series mapping out the Consolidation Extention for SAP analytics cloud

Visual design, booklet assets, and campaign graphics

Challenge & approach

Rebuilding a brittle WordPress setup into a more resilient and clearer experience

InsightCubes’ WordPress website required redevelopment because of extensive backend JavaScript issues, authorization breaches, and responsive design flaws caused by previous development choices. As the manager responsible for the company’s online presence, Dina led the rebuild and continued to expand the platform with blog series, categories, filters, security features, and backend form workflows.

Technical writing

SEO-led content that helps complex topics feel understandable

In this role, Dina managed the company’s content writing needs across SEO-optimized pages, blog posts, and persuasive marketing material. Each piece is shaped to balance search visibility, audience intent, and clarity for technical subjects.