Layla Dough

The Thought Behind Layla Dough

Crafting the Identity & Packaging for Layla Dough, a Premium Bakery Brand

♥ ♥ 🤤 At its heart, Layla Dough is a celebration of family, love, and the simple joy of sharing something made by hand — a brand created to feel as special as what comes out of the kitchen.
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Project snapshot

Brand Identity — A cohesive visual identity built around Layla Dough’s personality, creating a distinctive and recognizable foundation for the brand.
Visual System — Developed a complete visual language through a custom logo, word-mark, typography, color palette, and fav-icon, designed to work seamlessly across every touch-point.
Packaging Design — Extended the identity into a considered packaging experience, balancing visual appeal, brand recognition, and the way customers physically interact with the product.
Brand Consistency — Connected Layla Dough’s digital presence with its physical packaging through a unified and intentional brand experience.

Vision & approach

The Story Behind the Identity

The vision for Layla Dough was rooted in family, culture, and the little bit of magic found in every cookie. At the heart of the identity is a playful meeting of Latin and Arabic lettering, reflecting the family’s multicultural background and creating a visual language that feels both personal and unexpected.

The logo brings together three meaningful elements: Layla, the founder; Ayla, her daughter; and (li) (ل), the Arabic word for (for). The Y in the logo is also designed to double as the Arabic letter (ي) (ya), creating a subtle connection between the Latin and Arabic forms. Together, they form - Layla - Ayla - and “li Ayla” — “for Ayla”, turning the mark into a small expression of love and lineage, woven directly into the identity.
The identity comes to life through a warm, ingredient-inspired colour palette, expressive lettering, and playful details that capture the charm of something handmade.

The packaging

Packaging design & unboxing experience

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Graphic design

Brand graphics & campaign-ready assets

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