Christelle’s Bistro has been recognised among the top 10% of restaurants worldwide on TripAdvisor for three consecutive years. This project transformed their digital presence to match the quality, warmth, and reputation of their dining experience — combining refined design, strategic content, and a custom-built booking system.
Project snapshot 2025
Challenge & approach
Christelle’s Bistro had the reputation, but their digital presence was holding them back. I transformed an outdated, unreliable website into a complete hospitality platform — rebuilding the design, infrastructure, booking experience, email systems, hosting environment, and customer journey from the ground up. The project delivered a refined digital experience backed by reliable technology, automated guest communication, and a foundation built for long-term growth.
Technical writing
Christelle’s Bistro was more than a restaurant — it was a story of passion, travel, culture, and hospitality. I transformed the website content to better capture the journey behind the brand, from Josia’s culinary background and Christelle’s French heritage to the unique fusion of French influence and South African character. Every section was restructured to feel more personal, engaging, and aligned with the experience guests can expect when they walk through the doors.
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